The NIBCM's Associate Crisis Communications Manager (ACCM) designation is an internationally recognized crisis communications management (CCM) certification. It is designed to recognize a CCM practitioner's competency in understanding the "Best Principles" and "Best Practices" of Crisis Communications Management.

These CCM professionals may be senior and middle management, or business executives, who may be tasked to develop CM, BC, DR, emergency response, recovery and resumption processes, procedures and plans for the organization.

How to be Certified